The motion

The GTM machine you always dreamed of.

Funnel One is a GTM platform that runs one B2B funnel from first touch to closed-won. A company is captured, enriched, scored, engaged. At routing it clears the bar and goes to a team, or it comes round again — because a company that isn't ready needs working.

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The funnel, from capture to sales A hand-drawn funnel with six stations down its length, labelled Capture, Enrich, Score, Engage, Route and Sales. Records enter at the mouth as red marks and pass from station to station, warming through amber to green as they go. At Route each record either leaves at the bottom to a sales team or turns back up the side to engagement for another lap, and the ones that fail drop into a bin labelled Unqualified. With motion off, the same funnel is shown at rest with records held at every station and the bin below it. The allbound machine — four doors, one funnel The same funnel drawn with four approaches feeding one mouth, labelled Inbound, Outbound, ABM and PLG. Records travel down all four at the same weight and merge before the first station, then run the funnel as one stream and leave at the same hole. The four are drawn identically on purpose: the picture is the claim that the machine does not care which door a company came through. With motion off, the four doors and the merged stream are shown at rest with records held on each approach.

Allbound

Four ways in.One machine.

Inbound, outbound, ABM and product-led are four motions, not four systems. Past the door they are the same company on the same funnel, and what happens next is decided by what that company did — never by which team sourced it, and never by which tool it arrived in.

  • InboundA form or a booking, enriched and scored before anyone sees it
  • OutboundAccounts you chose, worked on a motion you drew once
  • ABMA named list is a segment, and who owns every account in it is a rule
  • PLGYour product posts a signup as JSON, into the pipeline a form runs

One record, whichever door it came through. An account that arrives on an ABM list and again through a signup is one company, not two.

Capture

Whatever the door,it lands as a record

A form, a booking, a spreadsheet. What comes through it is a real record from the first field — not a row in a form tool waiting for a sync to notice it.

One identity model: acme.io and acme.com are the same company, from the first submission.

See how capture works

Enrich

A waterfall you configure,not a black box

Providers are tried in the order you set. A complete answer stops the run; a partial one falls through, and only the gaps are bought. Every field remembers where it came from.

The CRM tier runs first and free, so nothing is re-bought that you already hold — and every field carries its source.

See the waterfall

Score

Scoring can disqualify.It cannot hand you ready.

Scoring decides who is worth working. It can disqualify or it can warm — what it can never do is hand you a company that is already ready. That has to be earned.

A simulation writes no scores. Run a draft model against your own accounts and read the tier shift before you promote it.

See how scoring works

Engage

A motion is a graph,not a list

The work itself, drawn once and run for every company. An email, an AI call, an SMS. Branches, waits and splits — and every step of it owned by a worker, human or agent, in one org chart.

Nobody presses Send. Email leaves a connected Gmail mailbox on a real thread, so a reply comes back as a reply.

See how motions run

Route

The gate,never a queue

A company either clears the bar and goes to the team that should own it, or it goes back to engagement and comes round again. Nothing sits waiting for a person to notice it.

One move by hand, two hundred at once, or an AI worker — the same gate. Routing itself is recorded, not refused.

See the rules at the door

Sales

One handoff,with the history attached

The end of our span. Sales receive a booked meeting with a company that already met the bar, and the record it arrives on carries every move that got it there. They never work a queue inside the system.

The close happens in your CRM. Pipeline records come back from HubSpot and Salesforce on their own schedule, reconciled nightly.

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Green is never assigned. It is earned.

Scoring can only disqualify or warm. A company becomes ready by being worked — which is why a company that isn't ready doesn't need capturing twice. It needs working.

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Re-engaged
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Unqualified
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